Art Direction - NCAA X Minneapolis Local Organizing Committee

For the 2019 Minneapolis Final Four, the Minneapolis Local Organizing Committee commissioned Juxtaposition Arts to design marketing materials for NCAA VIPs. The art direction emphasized a clean, illustrative style with a bright color palette, ensuring clarity and visual impact.

A custom icon set was developed to reflect themes of basketball, the city, and event experiences. The cohesive design system spanned multiple touchpoints, including brochures, an album cover and insert, notecards, a flyer, hangtags, a tote bag, a cookie canister, and a library of over 100 icons.